Customers are not interested in a constant stream of content that’s trying to sell something. They want value for their attention. Social media and blog posts should educate the audience, help them save time, and provide insights. And now, more than ever, your audience wants to feel like it’s part of a community of like-minded individuals. […]
With social distancing and work-from-home measures firmly in place, you’re likely looking for networking ideas or stay-up-to-date on what’s going on in the marketing industry. With so many events going digital, it’s a great opportunity to learn from the comfort of your self-isolation. Here are 5 events that have shifted their keynotes, roundtables, demos, and […]
Publishing content from an event on social media is an enormous opportunity to get your brand to stand out in the digital conversation around the event. By sharing unique, high-quality content from the event — like thought leadership from your company’s CEO during a keynote address — you’re delivering value to the audience, both digital and in the room.