CONTENT SERVICES
Live Event Coverage
Cover your events like a journalist
Turn live moments into lasting connections and insights
Live events are a powerful opportunity to engage audiences, amplify your message, and build your brand. By capturing real-time content and creating meaningful follow-ups, you can extend the reach at events, reinforce key takeaways, and showcase your expertise to a broader audience. We do this by deploying a team of content creators to an event to capture content live, turning your company into the biggest source of insight at the event. We are the best in the industry at live coverage, and have covered events of all sizes.
Your events
Capture your insights and share broadly with audiences beyond those attending your event.
Events you sponsor
Gain share of voice and maximize ROI by amplifying your presence at sponsored events.
Industry events
Deploy Digital Journal Group to cover industry events, ensuring your brand stays relevant and visible to key audiences.
Extend the impact of your live events with dynamic coverage
Live events are more than one-time gatherings — they’re an opportunity to create lasting impressions and meaningful connections.
We specialize in capturing the energy and insights of events in real-time, transforming them into valuable content that resonates long after the event ends.
Our real-time social coverage engages attendees both on-site and online, creating a buzz and encouraging participation.
From live tweets to LinkedIn summaries with photos and video, we ensure your company stands out on key platforms.
Article recaps dive deeper into the key moments and insights, providing audiences with a comprehensive overview of the event’s highlights.
Paired with interviews and expert quotes, these recaps elevate your brand as a thought leader and resource in your industry.
Visual content is central to our event coverage.
High-quality photos and videos capture the expertise and participation of speakers, panelists, and attendees, showcasing the professionalism and impact of your presence at the event.
Finally, post-event analysis turns your event into a long-term asset.
By reinforcing key takeaways and providing actionable insights, this content ensures your audience continues to engage with your brand even after the event concludes.
How we produce live event coverage
Our live event coverage process begins with understanding your goals and audience.
We could be attending your event to cover it, a third-party event that you sponsor, or an event that you’re not attending where we will capture content on your behalf.
We collaborate closely with your team to craft a plan that highlights the event’s key moments and maximizes its impact.
During the event, our team captures real-time content, including social media updates, interviews, photos, and videos, to engage attendees and amplify your message.
We can work with you on approvals, or fly solo and publish content to your channels. The goal is to make your brand stand out.
After the event, we produce in-depth recaps, expert interviews, and post-event analyses that keep the conversation going.
By combining storytelling with a strategic approach, we ensure your live event leaves a lasting impression on your audience and extends its value well beyond the day itself.
FAQs
Answers to your questions about live event coverage
Imagine having a news crew at your event, but their sole focus and job is to focus on you and making your company stand out.
We physically deploy a team of content creators including journalists, creative producers, social media experts, photographers and videographers who capture the key moments, insights, and energy of an event to turn your company into a source of insight that others want to follow and connect with. We also capture content for post-event sharing and audience engagement.
Live event coverage extends the reach of your event beyond in-person attendees, builds engagement on social media, and positions your brand as a thought leader in your industry.
We cover a wide range of events, including those hosted by your brand, third-party industry events you sponsor, and even events you cannot attend, deploying on your behalf to capture content. We’ve done small roundtables of six people, and mega conferences with more than 100,000 attendees.
We provide live social media updates, photos, videos, and interviews during events. Post-event, we deliver in-depth recaps, expert analyses, and actionable insights to keep the conversation going.
Yes, we can work with your team on approvals or operate independently to publish content to your channels, ensuring your brand’s voice is consistent and impactful.
Our team crafts a plan that focuses on the event’s highlights, capturing insights and moments that engage attendees while creating valuable recaps and takeaways for a broader audience.
We bring a journalistic approach to event coverage, focusing on storytelling and high-quality visuals to elevate your brand’s message and ensure long-lasting engagement. We are the best in the industry at this.
We start by understanding your goals and audience, then develop a strategic plan. During the event, we capture content in real-time and collaborate closely to ensure your message is effectively amplified.
Post-event content, such as recaps and analyses, reinforces key takeaways, provides actionable insights, and keeps your audience engaged long after the event ends.
Yes, we adapt our coverage for virtual and hybrid events, ensuring high-quality content and engagement regardless of the event format.