CONTENT SERVICES
Marketing and Sales Enablement
sales enablement
Empower sales teams with storytelling
Sales teams need more than pitches—they need stories that resonate. Marketing and sales enablement tools bridge the gap between strategy and execution, equipping teams with research-backed content, tailored messaging, and insights that inspire confidence and help close deals faster.
Improve sales win rates
Organizations with a sales enablement strategy achieve a 49% higher win rate on forecasted deals.
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Not all content is equal
50% of all prospect engagement is generated with just 10% of sales enablement content.
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Increase sales performance
50-90% of a B2B buying journey is completed before a buyer interacts with a sales rep.
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Empower decision-makers with tailored sales content
In today’s complex B2B landscape, equipping your sales team with high-quality marketing content and sales enablement tools is essential for engaging potential clients effectively.
Buyers are increasingly relying on digital content to inform their purchasing decisions, with 77% rating their purchase experience as extremely complex or difficult.
Today’s buyers demand more than product information — they want insights that address their unique challenges and goals.
Research-based narrative packs, customer success stories, and industry-focused insights empower your sales team to build stronger connections and guide prospects toward confident decisions.
In fact, 80% of B2B sales interactions between suppliers and buyers 77% rating their purchase experience are expected to occur in digital channels this year, underscoring the importance of accessible, impactful content.
Tailored messaging frameworks ensure consistency across all channels, enhancing your brand’s credibility and making it easier for sales professionals to deliver cohesive presentations.
Consistency is key — when sales and marketing teams align, the buyer experience improves significantly, leading to stronger relationships and increased trust. This alignment is especially crucial as 33% of all buyers now prefer a seller-free sales experience, relying entirely on the information available online.
Beyond traditional sales decks, marketing content like white papers, customer success stories, and tailored insights act as valuable tools that demonstrate your organization’s expertise. Buyers are more likely to engage with vendors who provide actionable insights, as this positions your business as a thought leader and trusted advisor.
Sales enablement content can also reduce the friction between marketing and sales teams by providing a unified approach to addressing buyer concerns. When teams work from the same messaging frameworks, they can deliver a seamless experience from the first touchpoint to the final sale.
Investing in marketing and sales enablement content helps organizations navigate a rapidly evolving sales environment and foster deeper relationships with prospects.
How we produce sales enablement and marketing content
We start by collaborating closely with your sales and marketing teams to identify key objectives and audience needs.
Our process begins with research into buyer personas, pain points, and decision-making journeys.
From there, we craft tailored content such as narrative packs, customer success stories, white papers, and messaging frameworks that address these specific challenges.
We ensure all materials align with your brand voice and sales goals.
Through iterative reviews and feedback loops, we refine the content to maximize relevance and impact, empowering your sales team to engage prospects confidently and close deals effectively.
FAQs
Answers to your questions about marketing and sales enablement content
Sales enablement content equips your sales team with tools like tailored messaging, customer success stories, and narrative frameworks to engage prospects effectively and close deals faster.
In the B2B landscape, 50-90% of the buying journey occurs before direct interaction with a sales rep. Sales enablement ensures your team can meet buyers’ expectations with relevant and impactful content.
We craft narrative packs, customer success stories, white papers, and messaging frameworks designed to align with your brand voice and address buyer pain points. As part of our live event coverage engagements, we can also deliver key takeaways and summaries your sales team can use as conversation starters.
Organizations with a sales enablement strategy achieve a 49% higher win rate on forecasted deals by providing tailored and consistent messaging across all channels.
We start by engaging with your team and/or people in your ecosystem through interviews, event coverage, and roundtables to gather valuable insights. Our team conducts in-depth research to uncover unique information that resonates with your audience. Using a journalistic storytelling approach, we craft content that serves as a conversation starter, offering actionable insights and compelling narratives that drive results.
Yes, with 33% of buyers preferring a seller-free experience, our content ensures your brand can effectively communicate value through digital channels without direct sales interaction. Sales people still matter (a lot) but having content that addresses those on self-guided research journeys is an absolute must-have.
By providing actionable insights and addressing common concerns, our content helps simplify the buying process and positions your brand as a trusted advisor.
Key metrics include increased win rates, improved engagement with marketing content, and alignment between sales and marketing efforts, leading to a seamless buyer experience. Depending on your CRM and analytics in place, we can track people through their relationship with your company. If you don’t know what analytics platforms to use to measure ROI of these efforts, we can help you implement them.