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TARGET:AUDIENCE

Audience behaviour patterns are morphing in real-time before our eyes

This pandemic is changing the social media pecking order, says Rhian Mason in this worthwhile read. Trends across each platform are emerging and disappearing at unprecedented speeds and it’s altering how brands need to communicate. Things…

Content curation: 5 tips to refresh your marketing mix

Third-party content is an essential element of your content strategy — here’s a quick guide to getting started