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Publishing content from an event on social media is an enormous opportunity to get your brand to stand out in the digital conversation around the event. By sharing unique, high-quality content from the event — like thought leadership from your company’s CEO during a keynote address — you’re delivering value to the audience, both digital and in the room.
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Social media live event coverage is about more than showcasing that you are at an event to your audience. It is a dynamic and creative way to stand out as a thought leader, deliver additional value to your existing followers and grow awareness for your brand with a qualified and engaged audience.
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Your brand could be picking up 4x the engagement. It could be positioning itself as an industry thought leader. It could drive new, qualified audiences to your website.