Tag Archive for: virtual events

Your audience has a different value than your marketing database

Before your organization spends $185,000+ on content marketing this year (the average B2B budget), it’s critical to draw a line separating your marketing database from your audience.

Will Facebook’s acquisition kill Giphy?

Last week, Facebook bought Giphy and of course everyone wonders what's next for the tool that has become part of everyone's texting and social media lives.