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Most virtual events suck. Produced ones don’t. Here’s why.
Live coverage for brands at events is kind of our thing. When COVID-19 hit and physical events stopped, we knew we had to adapt our coverage model.
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Your audience has a different value than your marketing database
Before your organization spends $185,000+ on content marketing this year (the average B2B budget), it’s critical to draw a line separating your marketing database from your audience.
![Rachel Cargle](https://digitaljournalgroup.com/wp-content/uploads/2020/06/Screen-Shot-2020-06-04-at-10.33.47-AM-495x400.png)
The CEO of a Black influencer agency on making statements of allyship right now
Remember, public statements are only one tiny part of action. Real change requires committed work.
![Rachel Cargle](https://digitaljournalgroup.com/wp-content/uploads/2020/06/Screen-Shot-2020-06-04-at-10.33.47-AM-495x400.png)
We are dedicated to a lifelong journey of learning and unlearning
We are dedicated to a lifelong journey of learning and unlearning.