Publishing content from an event on social media is an enormous opportunity to get your brand to stand out in the digital conversation around the event. By sharing unique, high-quality content from the event — like thought leadership from your company’s CEO during a keynote address — you’re delivering value to the audience, both digital and in the room.
Social media live event coverage is about more than showcasing that you are at an event to your audience. It is a dynamic and creative way to stand out as a thought leader, deliver additional value to your existing followers and grow awareness for your brand with a qualified and engaged audience.
Your brand could be picking up 4x the engagement. It could be positioning itself as an industry thought leader. It could drive new, qualified audiences to your website.