Will Facebook’s acquisition kill Giphy?

Last week, Facebook bought Giphy and of course everyone wonders what's next for the tool that has become part of everyone's texting and social media lives.

Boomers go broadcast and why it matters for you

We’re all stuck at home these days. For those of us not whipping up artisanal breads it likely means spending more time with a screen. Which one, it turns out, depends on your age. 

Audience behaviour patterns are morphing in real-time before our eyes

This pandemic is changing the social media pecking order. Trends across each platform are emerging and disappearing at unprecedented speeds and it’s altering how brands need to communicate.