Gaming

Marketers fumble to esports, making virtual events memorable and using email to drive revenue

With professional sports being locked down, marketers seek to understand esports; what Google suggests for making virtual events memorable; and email FTW.
Facebook

Facebook ads are out, but virtual events are skyrocketing in popularity

Brands pulling away from Facebook ads, but virtual events are taking off in popularity among marketers. Based on data, it looks like they're here to stay.

Most virtual events suck. Produced ones don’t. Here’s why.

Live coverage for brands at events is kind of our thing. When COVID-19 hit and physical events stopped, we knew we had to adapt our coverage model.

Your audience has a different value than your marketing database

Before your organization spends $185,000+ on content marketing this year (the average B2B budget), it’s critical to draw a line separating your marketing database from your audience.
Rachel Cargle

We are dedicated to a lifelong journey of learning and unlearning

We are dedicated to a lifelong journey of learning and unlearning.

You’ll want to change your marketing for WFH

The new office is your home office, as WFH culture looks as though it could be here to stay. Several companies have recently announced they will be implementing a work-from-home norm and the data suggests it’s working, and preferred.