Posts

Content marketing takes more than content

The inside track on content marketing; make your content work harder; and what’s up with that Facebook boycott.

The secret sauce for virtual events

Virtual events are everywhere, but they are missing a little something something. What organizers and sponsors are looking for as the pivot to virtual.

DJG and MCC announce partnership to produce live, virtual and hybrid events

DJG and MCC have partnered to produce live, virtual and hybrid events for brands.The partnership combines deep journalism and marketing expertise with experience in event planning, production and creative design.
Gaming

Marketers fumble to esports, making virtual events memorable and using email to drive revenue

With professional sports being locked down, marketers seek to understand esports; what Google suggests for making virtual events memorable; and email FTW.
Facebook

Facebook ads are out, but virtual events are skyrocketing in popularity

Brands pulling away from Facebook ads, but virtual events are taking off in popularity among marketers. Based on data, it looks like they're here to stay.

Most virtual events suck. Produced ones don’t. Here’s why.

Live coverage for brands at events is kind of our thing. When COVID-19 hit and physical events stopped, we knew we had to adapt our coverage model.