Posts

Gaming

Marketers fumble to esports, making virtual events memorable and using email to drive revenue

With professional sports being locked down, marketers seek to understand esports; what Google suggests for making virtual events memorable; and email FTW.
Facebook

Facebook ads are out, but virtual events are skyrocking in popularity

Brands pulling away from Facebook ads, but virtual events are taking off in popularity among marketers. Based on data, it looks like they're here to stay.

Most virtual events suck. Produced ones don’t. Here’s why.

Live coverage for brands at events is kind of our thing. When COVID-19 hit and physical events stopped, we knew we had to adapt our coverage model.

Your audience has a different value than your marketing database

Before your organization spends $185,000+ on content marketing this year (the average B2B budget), it’s critical to draw a line separating your marketing database from your audience.

Will Facebook’s acquisition kill Giphy?

Last week, Facebook bought Giphy and of course everyone wonders what's next for the tool that has become part of everyone's texting and social media lives.