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TARGET:AUDIENCE

Audience behaviour patterns are morphing in real-time before our eyes

This pandemic is changing the social media pecking order, says Rhian Mason in this worthwhile read. Trends across each platform are emerging and disappearing at unprecedented speeds and it’s altering how brands need to communicate. Things…
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The pandemic is changing the social media pecking order

Zoom fatigue. Boomers on Tik Tok. Instagram Live's comeback. Miley Cyrus' Bright Minded. Rhian Mason from Mango Communications unpacks how COVID-19 has changed the social media pecking order.
woman at laptop computer with phone

5 Virtual B2B Marketing Conferences To Attend During Self-Isolation

With social distancing and work-from-home measures firmly in place, you're likely looking for networking ideas or stay-up-to-date on  what’s going on in the marketing industry. With so many events going digital, it’s a great opportunity…

What the data suggests for marketers facing COVID-19 uncertainty

While we can’t predict when things will go back to normal, marketers and brands can look to data to inform some of their decisions on how to weather the COVID-19 storm.