Posts

Dance monkey, dance for me? Nope.

Social media audiences want more than entertainment. And yes, we’re still talking about Cyber Monday.

Making sense of Instagram’s video options

Nobody wants to be forgettable, but most brands will be (lookin’ at you B2B brands). Looking to leverage Reddit? Tread carefully.

Most virtual events suck. Produced ones don’t. Here’s why.

Live coverage for brands at events is kind of our thing. When COVID-19 hit and physical events stopped, we knew we had to adapt our coverage model.

You’ll want to change your marketing for WFH

The new office is your home office, as WFH culture looks as though it could be here to stay. Several companies have recently announced they will be implementing a work-from-home norm and the data suggests it’s working, and preferred.
TARGET:AUDIENCE

Audience behaviour patterns are morphing in real-time before our eyes

This pandemic is changing the social media pecking order. Trends across each platform are emerging and disappearing at unprecedented speeds and it’s altering how brands need to communicate.
Social media

The pandemic is changing the social media pecking order

Zoom fatigue. Boomers on Tik Tok. Instagram Live's comeback. Miley Cyrus' Bright Minded. Rhian Mason from Mango Communications unpacks how COVID-19 has changed the social media pecking order.